Enable Salesforce Contact ID matching rule
This will mean the Connect Customer Profile will match based on the Contact Attribute.

Linking records in Engage
If a profile is not linked to a Salesforce Contact (ie. has no sfdcContactId), the agent will see a banner prompting them to link the profile to the Contact they are looking at in Salesforce. Once this is done, the sfdcContactId is added to the profile.
